March 03, 2007

[K-Drama News] MBC-TV Historical Drama Jumong [주몽] (2006) Earns $50 Million

(Posted In Asia Drama TV )

Jumong (Custom) (2).jpgRegistering an impressive average audience rating of 40.7%, "Jumong," the MBC-TV historical drama, is thought to have taken in over 45 billion won (US $49 million) in advertising and broadcast rights in the nine months it has aired. The drama's 81st and final episode will air on March 6. Named for the founder of the Koguryo Kingdom (37 BC - 668 AD) in Manchuria and the northern part of the Korean peninsula, the show, initially projected to run for 70 episodes, was extended due to its spectacular success. Each episode carries as many as 32 prime-time advertisements. So far, eight countries have coughed up US $8 million for the right to broadcast the drama locally, including Japan, Taiwan, Hong Kong, Vietnam, Singapore, Thailand, Malaysia and the Philippines. Marketers shell out 300 million won to lease the show's name for use on alcoholic beverages, men’s cosmetics, and even a brand of rice.

Meanwhile, the drama has upset Chinese authorities and Internet users, who accuse the show of being chauvinistic and anti-Chinese and charge them with following in the footsteps of Japanese attempts to rewrite history. "Jumong," one of four recent television dramas set in the Koguryo Kingdom, depicts the founding myth of the ancient kingdom. The interest in Koguryo-based dramas is tied to a territorial dispute which arose two years ago between Korea and China and some Chinese scholars have been trying to incorporate the history of the ancient kingdom into that of their own country. The Chinese government denied access to shoot some of the important battle scenes in their country to producers of "Yongaesomun" by SBS and KBS' "Taejoyong" and the Chinese Communist Party's information department recently imposed a press embargo on "Taewangsasingi", all three dramas set in the Koguryo Kingdom.


[Source: The Korea Times, Chosun Ilbo, The Hankyoreh]

» Posted by Jon Pais at March 3, 2007 10:32 PM
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Reader Comments

All this wrangling by Korea and China of an ancient, by gone kingdom may seem rather odd to the casual observer here stateside, but to Koreans who don't have a lot of real estate to call their own (the two Koreas combined are about New York and New Jersey combined) it becomes rather unnerving when one country claims that something you thought was a Korean kingdom all your life was actually Chinese. Also understand that the ancient kingdom in question occupied as much as 2/3's of the Korean peninsula. Koreans, right or wrong, have interpreted China's stance as saying that most of the Korean peninsula belongs to China.

Furthermore, the Chinese view that Koguryo was a Chinese kingdom is a rather recent event that is only 5 years or so old. Before that time, the Chinese had always acknowledged that Koguryo (to varying degrees) was a part of Korean history.

» Posted by Edward at March 5, 2007 08:42 PM

Not many people are aware of this, but China is a multi-ethnicity country. Though the majority of the people are "Han" (traditionally regarded as "Chinese"), there are many ethnic minorities who live under Chinese jurisdiction. These groups include ethnic Koreans (called in South Korea as "Joseon" race) mainly occupying regions of Manchuria (note: Koguryuh's territory included modern-day Manchuria). Very, VERY recently (as in like, five years ago), Chinese government decided to adopt a new attitude towards its minorities, claiming that whichever histories of the minorities residing within its current border was a "Chinese" history. Prior to this, Chinese experts have agreed to the fact that Goguryuh and its successor Balhae were indeed Korean kingdoms.

But now, because there are ethnic Koreans in Manchuria and because Goguryuh's territories resided within modern Chinese border, China laid claim to the history of Goguryuh. This was done rather tactlessly, suddenly claiming that Goguryuh was a subject nation of Han Empire and that Balhae wasn't Korean, but Malgal (another ethnic race near Manchuria). In Asia, when a country declares another country's history without proper evidence and consultation, it becomes a huge diplomatic time bomb. (Hence the constant tension between Korea/China and Japan)

Was Goguryuh & Balhae a Korean kingdom? Absolutely. By the new standard set by the Chinese gov't (Minority's history is our history), is Goguryuh a part of Chinese history? Absolutely, considering that there are ethnic Koreans living in Manchuria. But it doesn't change the fact that Goguryuh was an independant kingdom who literally caused the downfall of Sui Empire.

Frankly, it's really ridiculous and insulting, what the Chinese government is trying to do here.

» Posted by Byung at March 5, 2007 10:02 PM

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