December 22, 2006

[Korean Box Office] I'm A Cyborg, But That's OK To Be Pulled

(Posted In Asia Box Office Comedy Film News )

I'm A Cyborg, But That's OK (Custom).jpgAcclaimed South Korean director Park Chan-wook's new movie will be pulled from most local screens before the lucrative Christmas holiday due to disappointing box office results in its first two weeks, its distributor said Thursday. The romantic comedy "I'm a Cyborg, But That's OK" has so far drawn only 780,000 viewers, a market disappointment for the internationally-renowned director whose previous works topped well over 3 million. The film will be removed from about 280 screens nationwide and on most screens will be replaced by "The Restless", a martial arts epic set to be released this evening, CJ Entertainment said.

"Cyborg" had drawn international attention with the combination of a director who received the Grand Prize at Cannes in 2004 with "Old Boy" and Asian heartthrob Rain as its lead. "Usually, when we have an audience rating like this so far, it certainly won't pass one million", CJ Entertainment publicist Kim Yun-jeong said. "And there are many new movies being released this week". CJ distributes both "Cyborg" and "The Restless". Park himself said the film was the "kindest" movie he has ever produced, with the star casting and simple plot. Set in a psychiatric ward, it tells the story of two patients -- a girl who believes she is a cyborg and a boy who falls in love with her. Critics praised his experimental storytelling and stylish presentation, but audiences considered it too abstract and unapproachable to follow. In light of Park's fame, "Cyborg" topped box office charts for the first weekend, but it was now not even among the top 10 on Internet reservation sites. Hollywood blockbuster "Night at the Museum" led the box office chart, followed by "The Holiday" and Korean epic "The Restless" according to Interpark.com.

[Source: Yonhap News]

» Posted by Jon Pais at December 22, 2006 02:01 AM
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Reader Comments

Yikes. Well at least now his fans have a movie they can call 'underappreciated'.

» Posted by BtoFu at December 22, 2006 08:13 AM

lady vengeance doesnt count? all ive been hearing is, it wasnt oldboy. it wasnt oldboy.

» Posted by ham at December 22, 2006 08:22 AM

that's a shame. i guess this is what happens when you flip flop genres in the korean movie industry (not so much in america, though). just stick to what you're best at and known for and you'll be ok.

» Posted by jason at December 22, 2006 10:47 AM

Well, I'm still interested in seeing it. For me, Lady Vengeance was quite underwhelming. It'll be nice to see Wook try something different.

» Posted by Chris at December 22, 2006 12:03 PM

lol, the trailer wreaked of over-pretenciousness

» Posted by jiggaman at December 22, 2006 12:55 PM

Well now, that's fairly disappointing. Bleh.

» Posted by Elliot G. of Tokyomonsters at December 22, 2006 02:14 PM

This makes me sad. I hope this doesn't discourage Park Chan-wook from trying new things.

» Posted by FiveTalents at December 22, 2006 06:04 PM

too sad :(

» Posted by Truba at December 22, 2006 08:07 PM

It is surpricing that the viewing public hasn't been showing up. Maybe they are tired of romantic comedies or the film is simply no good. How have the reviews been?

» Posted by swarez at December 22, 2006 09:16 PM

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