Not sure how this one will work, eventually this might only be part of an increasingly complicated and unruly scene. It's a scene has sections both attempting to break down barriers and sell newer content abroad as soon as possible, as well as other sections attempting to do something equivalent to the job of region coding on DVD releases - control, dampen it down, slow its flow, manage and maximise financial gain from careful steps rather than an open market. It's my biggest concern, and my greatest hope, that the download age we seem to be moving towards with more certainty than any second-generation DVD format, will bring more complicated situations in relation to watching (and all that goes with it - importing for example) and might also offer up new perspectives on how we understand what's on offer as well as new access to different kinds of truer contemporary content.
Yes, I would love to be able to follow a drama from another clime in exactly the same fashion as I can follow it as it's broadcast here, simply informed, able to get a sense of what's on offer, able to download it, discuss it, be part of the viewing figures for it. On the flip side, a more sophisiticated example of what we have now - both positive and negative aspects of it all - awaits us, no doubt, with more obstacles to side-step or ignore. YouTube is a good example of the beginnings of how viewing habits can be changed by online provision of content, a reasonably legitimate form of sharing clips that doesn't go into the realms of something like Microsoft's download service on the Xbox 360 (still restricting USA content downloads to those beyond its borders), different to the various DTO (Download to Own) services that look to be popping up, not stepping near the culture of BitTorrents and the generation-long occurances of fansubs for foreign programmes that's underground and waiting for legitimate commercial exploitation to make it more than a battle only few would seem to be interested in fighting.
Stepping-up the game on this across borders may be too much to even suggest as possible, so the BBC's teaming with Azureus to provide U.K shows to U.S.A customers might be swallowed, might be doomed, might set the example, could set a trend. Interesting idea. It's not clear to what extent the BBC is opening their vaults, how contemporary the content is (immediate, delayed, too old to have an impact on illegal downloads?) or how (if?) they'll manage the high definition form Azeurus is capable of providing in one form or another. It's not a case of it being positive no matter to what extent they're doing it, no matter how new, cheap, borderless the provision might be - it needs to usurp and benefit from the illegitimate and legitimate alternatives limitations and how they work less it be totally fruitless otherwise.
I like the idea of talking about British TV to an audience that might download, and I still remember the days of Anime Studios supporting fansubbing as a way of creating a market, but I would love to see an instant, legitimate service that crosses borders in order that online resources (such as the information I and many others care to share) which offer opinions might have more impact in relation to making it possible for others to do as I wish - share in a foreign culture as part of the ongoing, contemporary, day-to-day flow. [Source : BBC Entertainment].
I think this is a good step. By no means is it far enough down the path, however. The internet needs to be embraced, with its changes to the market environment. Didn’t Gates recently criticize DRM?
Being only available to Americans this particular service is no good here in Australia. A major hurdle for us here, however, is getting a decent internet connection. Our government doesn’t seem to understand telecommunications or technology; I think Senator Coonan would like to be back in the 1950s. The next hurdle is being able to play the content on the TV. Sitting at my computer to watch TV or a movie just does not appeal, and as long as DRM is involved I can’t envisage otherwise.
One day ...
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